Weighing the Use of E-Cards and Postcard Printing For Advertising


If you are experiencing an internal debate on whether or not stay glued to conventional advertising means like post card printing or even to go on to something more tech savvy as as electronic cards or even e-cards, you can go within the following benefits and downsides of each procedure.

The difference between Post Card printing and sending E Cards

Production of postcards usually uses either of both of these cheap post cards printing processes: offset printing or digital printing. Offset printing refers to your system of indirect printing by transferring images from plate into plastic blanket to paper surface. This procedure is the cost-effective selection for mass mailing since the machine cost per bit is significantly decreased with large quantity orders.

Digital printing, however, is the process by which an image or document is directly printed onto the paper stock surface. Unlike offset printing, this system is excellent for short run orders, also it offers options such as variable data printing that enables you to vary certain details per copy, and print on demand which permits you to obtain a brand new batch of print outs as needed, also in little volumes.

Printed postcards are distributed to consumers in a particular location like within the vicinity of your store, or because it is often practiced, sent through direct mailing to a target customer populations.

E-cards, however, do not utilize this means but depend on mass mailing, but done electronically via email.

Benefits and Drawbacks of utilizing postcards and e-cards

There are certain benefits to using postcards such as sending out mail that recipients find more personalized. Other benefits include the following:

Inch. Easy screening

Viewing is as simple as picking the postcard up from the mail pile. There’s not any need to start an envelope or any packaging material.

2. Guaranteed readership

With post, you could be sure your design and the copy will be seen since it’s exposed so that as soon as the image has been seen, you audience is going to be tempted to read or view further.

3. Tangible

Postcards are tangible and therefore offer more for the perceptions and you can actually customize a few of its features to provide it a more interesting or appealing twist.

4. Promo-friendly

With published postcards, you also can add perforations to it which means that you can set tickets or discount coupons. Your recipients can merely rip that portion off and then use it.

The disadvantage, however, of printing copies is the fact that production entails cost, therefore does mass mailing. If you don’t have a email list yet, you might need to buy or rent one, and that’s an additional expense.

The following are the advantages of E Cards:

1. Free

As it does not require paper, ink and big machinery, making e-cards could cost you zero if you can create a good design all on your own or when you know someone who might expand a completely free service.

2. Fast

The moment you are finished with the ecard design, you also can send them out in one email blast a number of addresses, as well as your target audience will probably receive their backup within minutes, unlike in print wherein your have pre-press procedures, printing proper, post-production operations and shipping time.

The negative side of ecards is you own a possibility of never having attention and simply deleted the inbox off. To get some, you even need to access the other site merely to find the e-card. Another disadvantage is they can scarcely provide convenient promos given that they’d still need to be printed.

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