How To Grow Your Small Business Using Instagram


Smallbusiness marketing using Insta-gram

Instagram is a online portable application that’s useful for sharing videos and photos. Instagram is following in the footsteps of Facebook and Twitter and has become a very popular social media tool. Instagram was originally developed so individuals could apply different filters to photographs that they had taken in their cell phones and would allow them to upload and then share these photos with friends (or accounts followers) with the Instagram application. Now video was introduced to Insta-gram it can now be uploaded, however Instagram videoclips are limited to between 3 to 15 seconds cheap followers

Exactly why are businesses turning to Instagram?

You will find more than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded each day.
The account is ‘free’ to set up so there are low barriers for entry.
It is a medium which allows for easy sharing of material 24 hours a day.
What kind of success have companies achieved using Insta-gram?
Businesses such as Levis, L’oreal and hundreds of others have managed to use the application:
to improve awareness of their products and services.
To increase brand recognition.
To showcase their network and pro bono work to inspire and attract prospective customers to participate with their product, brand or service new.
Run powerful promotions, giveaways and competitions.
Small Business marketing success with Instagram

Instagram seems to be particularly favored by product based companies due to the visual character. Many companies which are product established such as clothing, jewellery, make up or even food established firm have achieved success with Instagram. This is due to the fact that the application form permits photos to be shared and posted of people wearing or using those products. For instance, a food manufacturer may possibly post photos of some one cooking, sharing meals, or entertaining friends using their food products. This success isn’t exclusive to big brands as many smallish companies are in a position to leverage the power of Instagram to participate their customers. For example, Melbourne based café The Kettle Black had over 45,800 followers at March 2016 they’ve achieved this through using attractive photographs of their food and graphics of cafe food that Instagram users would be attracted to, in addition to using Hash-tags that foodies, food bloggers along with other Instagram users are interested in or search for.

Influencer marketing

Bloggers, social media celebrities and media personalities have gathered a loyal following online with countless hundreds and sometimes thousands of men and women after their Insta-gram accounts. This ‘influencer’ group means that there are many eye-balls there prepared to understand your product or service. The audience has already been built for you. The engagement is already formed and tapping to this with getting the product uploaded on their Instagram feed or featured by a blogger or favorite Instagram account holder will enable you to raise your audience more quickly. Therefore taking enough time to spot key ‘influencers’ in your industry and how you can tap into this is vital.

Hash-tags – What are they?

How are they used to boost business exposure?

I suggest that if you are considering getting on Instagram you devote a while up front doing your own hash-tag research. Hashtags are tags that you can add at a caption of a photo that you upload. To create a hash-tag that you want to use the # logo at the front end of the label and then add some keyword or several key words without spaces after the hash emblem. By way of instance, you might post a item image of pair of jeans. You might already be familiar with hash tags as they truly are popular on Twitter but in the event that you are not have a look online to see several examples of how they’re being used. The purpose of the hashtag is to label your photo into an issue or topic type that is ‘searchable’ or ‘popular’ on Instagram.

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